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New Arkansas bill to allow high school athletes to monetize their NIL
A new bill proposed in the Arkansas House of Representatives may open the door to some high school athletes monetizing their NIL. House Bill 1649, introduced by House Speaker Matthew Shepherd on Thursday, looks to expand the state’s policy to include high school student-athletes who have signed a national letter of intent (NLI), have other…
LG Electronics launches ‘Game 4 Good’ campaign, partners with four athletes to raise mental health awareness
Jarace Walker
LG Electronics USA launched the “Game 4 Good” campaign that brings together some of the biggest names in college basketball during the 2023 NCAA March Madness tournaments, which will raise awareness of mental health and wellness among student-athletes. Student-athletes Haley Jones (Stanford), Flau’Jae Johnson (LSU), Trayce Jackson-Davis (Indiana), and Jarace Walker (Houston) will be featured…
Livvy Dunne urges NIL collectives to give ‘equal opportunity for men and women’
Olivia Dunne
In the world of collegiate athletics, many of its sports are viewed as pipelines to professional athletics. Among the roughly 24 sports sanctioned by the NCAA, a little under half offer a professional opportunity following graduation. For Livvy Dunne, the social media queen of college sports, her luck will ultimately run out upon her expected…
BYU coach Mark Pope reveals how lack of NIL support is costing recruits
Mark Pope
As BYU heads into the competitive Big 12 next season, head basketball coach Mark Pope worries that BYU will struggle to compete with other top programs due to their lack of monetary backing through NIL. When asked if BYU is losing recruiting battles because of NIL, Pope responded, “The short answer is yes. Without getting…
Tennessee’s Josiah-Jordan James locks in NIL deal with Dunkin’
Josiah-Jordan James
Tennessee’s Josiah-Jordan James made a splash in NIL on the same day his Volunteers, the No. 4 seed in the East Region of the NCAA Tournament, squared off against Louisiana in a first-round matchup. James inked a NIL deal with Dunkin’, the company announced on Thursday afternoon. RELATED: Pringles celebrates March’s best mustaches through NIL…
HBCU commissioner on NIL: ‘It definitely puts us at a disadvantage’
Morgan State University
The implementation of NIL has allowed student-athletes to be paid for their name, image and likeness. However, since there aren’t too many restrictions on NIL at this moment, it has made it even more difficult for Historically Black Colleges and Universities (HBCUs) to compete with Power Five schools for the top recruits, especially because those…
Caitlin Clark, Caleb Love partner with Goldman Sachs’ 10,000 Small Businesses Voices
Caitlin Clark
With the NCAA Tournament starting on Thursday, many eyes will be on student-athletes competing on the court -- not to mention in the business world as well, as they seek name, image and likeness deals as well. Considering the grand stage that these student-athletes have in securing NIL deals, and bringing into consciousness how NIL…
Marquette names Madison Dunker as first on-campus NIL general manager
Marquette has a new leader running the show when it comes to name, image and likeness. Madison Dunker, a former Big East All-Academic women’s soccer player who played at Marquette, is officially the first full-time, on-campus general manager of Marquette athletics’ NIL program by Altius Sports Partners. RELATED: Marquette men’s basketball, Dave & Buster’s team…
FanWord launches NIL database for student-athletes ahead of NCAA Tournament
March Madness
For three weeks in March, the whole nation turns its attention to college basketball where one shot, upset or moment creates superstars in the industry. With NIL continuing to become an essential part of college athletics, FanWord, an athlete storytelling and branding company, has announced a new NCAA March Madness database. The database will provide…
Aliyah Boston featured in Under Armour’s ‘Protect This House’ commercial
Aliyah Boston
Under Armour announced earlier this week that it will be bringing back its “Protect This House” advertising campaign, which helped make the Baltimore-based brand very popular in the 2000s. Among those seen in the commercial was Aliyah Boston, who was featured alongside other big name stars around the game of basketball, such as Stephen Curry…

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